Trends in Digital Retail: Engaging & Converting Through Personalization & Omnichannel Excellence

This paper explores the latest trends in retail, including technology investment priorities, the push toward more personalized marketing, and how mobile is tying together omnichannel shopping experiences.

Retail brands are constantly evolving digitally, shifting their marketing budgets and technology investments to build better strategies to connect with consumers across their increasingly non-linear paths to purchase.

Marketers are taking next steps toward personalizing omnichannel experiences. By using data to better understand consumers, retailers are delivering tailored messages and offerings that bolster the bottom line while also improving the customer experience.

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