Real User Monitoring Best Practices
Whether it’s revenue, customers, cart abandonment rates, bounce rates or session length – all of the major metrics of business success share one crucial commonality: performance. A speedy, responsive site is directly correlated with higher levels of visitor engagement and favorable user experience.
Too often, however, the conversation about user engagement and experience gets bogged down in conversations that dwell on servers and back-end infrastructures – and not on measuring the user’s actual experience. The fact is, business managers rely on tools like Omniture and Google Analytics to look at engagement from their preferred perspectives such as bounce rates, cart size, downloads, and number of page views.