Conversion Impact Score: How to Use Yours to Deliver Better User Experiences

From a user experience perspective, in an ideal world every page on a website would load in less than a second, you’d zip through a transaction in moments, and you’d be done.

But not all web pages are created equal – this brief explains how Conversion Impact Scoring works to calculate how much impact the load time of specific pages has on conversions.

Your website’s Conversion Impact Score gives you an accurate understanding of which pages you should focus on optimizing in order to increase conversions and to deliver the fastest return for your optimization efforts.

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