A Guide to Managing the Expectations of the Digital Traveller
The travel industry is a buyer’s market – the growth and adoption of mobile technologies is driving a sea change in consumer habits.
Thanks to expectations generated by mobile services like Uber and Airbnb, the user experience counts more today than it ever has. Site availability and speed are key aspects in supporting a consumer base that is impulsive, impatient, and intolerant of delays.
Between 2003 and 2013, online travel bookings increased from 10% to 58% of overall bookings, and in 2015, 44% of the travel industry’s revenue was generated online.
Against this backdrop, travel and hospitality companies need to be aware of the importance and relevance of load and performance testing and the wider issue of digital performance management and analytics.
Check out our overview of the European travel industry, with our Top Ten best best performing EU travel sites, as ranked by our Consumer Performance Index: