Why Mobile and Web Performance Budgets Produce the Best Conversion Rates

As a retailer, you know that conversions are affected by many different dimensions, such as price, traffic source, and the number of clicks required to complete a purchase. But one of the greatest factors affecting conversions has been hiding in your digital operations team: the speed at which the pages on your site load. In fact, 51% of consumers say slowness is the *top* reason they would abandon a purchase online.