How to Measure the Business Impact of Web Performance

If your site were one second slower, how many of your visitors would bounce?

If your site were one second faster, how many additional orders would you receive?

Bottom line: Do you know what one second of latency is worth to your business?

Traditional approaches to performance monitoring are fatally flawed. They measure performance only in a silo, telling you how long key actions took but not putting that information into a context you can use to improve the one metric that ultimately matters: revenue. Bridging this gap requires the collection of performance and business data together, and then analyzing this data using the proper analytic methods.

Using modern Real User Monitoring (RUM) techniques, Buddy Brewer will show you how to quantify the impact even one second of latency has on key business metrics like bounce and conversion rate.