How to Avoid the High Costs of Bad Website Performance


Your web presence is the face of your business: It’s the storefront, billboard, marketing department, and customer service all rolled into one. So it makes sense that having great website performance is vital.

And recent Aberdeen Group research has shown that the costs and challenges associated with poor performance can be quite severe: Every second of delay can lead to a rapid increase in the number of users abandoning your site, and cost your organization thousands of dollars a minute.

In this webinar, participants will learn:

  • The high costs of poor website performance and how even slight delays can lead to lost customers and revenue
  • The challenges of building, managing, and monitoring an online presence and ensuring that performance is optimized
  • Key strategies and technologies to understand performance from a user perspective
  • How leading organizations build high-performance sites
  • The steps needed to become a leader in website performance