VentureBeat Technology Spotlight: SOASTA CMO DOC

Marketing is a balance of art and science — SOASTA CMO Ann Ruckstuhl shows off the modern, next generation CMO command center: everything you need to manage your digital marketing, and your digital business at large.

With the SOASTA CMO DOC (Digital Operations Center), you are able to clearly see which part of the customer experience to optimize, with data-driven decisions. You are now able to pinpoint the empirical relationship between user experience and all the marketing programs your digital business has running at any given time.

See all user interactions with your digital business across the web, giving you a visual way to manage how well you are performing. You are able to set the threshold on user experience, responsiveness, and conversion.