Tammy Everts at IRCE – How Conversion Rates Correlate to Page Load Times

Customers want what they want, and they want it – right now! Digital performance expert Tammy Everts, Senior Researcher SOASTA shares research with Daniel Burstein, Director of Editorial Content at MarketingSherpa, that shows a pronounced shift in the effect of page load time on conversion rate. Tammy further delves into ways to identify and avoid website load time issues for both desktop and mobile visitors.