eTail West Opening Remarks: SOASTA CMO Ann Ruckstuhl

SOASTA CMO Ann Ruckstuhl discusses better customer experience management, and how today’s mobile and hyper-connected consumers want and deserve websites and mobile applications that are fast, reliable and easy to use.

Ann delves into the science of high performance, and the importance of ensuring that your marketing and merchandising programs are working together in synch with your digital stack to address customer requirements to deliver an exceptional, frictionless customer experience so that you can convert, monetize and gain loyal customers.