Improving how pages perform is one of the most effective ways to optimize your site’s conversion rate. Even one second of improvement to your site’s median load time can increase your conversion rate by up to 2%.
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Customer Success Story
How Nordstrom delivered peak customer satisfaction during peak traffic
Performance testing in the lab is no longer enough.
In order to stay performant around the clock, you need to to continuously test, measure, and optimize your retail site — in production, in real time, and at scale.
Leading up to its annual anniversary sale, one of the biggest shopping days of the year, Nordstrom noticed a sharp drop in customer satisfaction survey scores for online performance. Synthetic monitoring and internal testing wasn’t giving Nordstrom the full picture it needed to understand how customers were experiencing the site. They worked with SOASTA to dig deeper.
In the video below, Gopal Brugalette (Nordstrom) and Tammy Everts (SOASTA) share how the different segments of the organization — business, product management, and technology — came together to understand performance, gain actionable insights, and prepare the site for peak traffic.Read Case Study
“The work we’ve done with SOASTA so far has been foundational. We are really trying to help the culture at Nordstrom to look beyond just server-side performance. SOASTA has helped us with that.”
Senior Program Manager
The SOASTA Digital Performance Management (DPM) platform gives you end-to-end visibility and control over your site’s performance, helping you connect the dots between IT and business metrics.
Gather and keep 100% of your user data -- forever
SOASTA mPulse monitors your users in real time to ensure your site is always available. Unlike other solutions, it collects and keeps all your user data forever. Powerful visualizations let you view the overall performance of your site by page group, geography, device type, browser, and page resource -- then drill down into each segment for deeper analysis.
Understand the impact of performance on your business
SOASTA mPulse maps your user data to key performance indicators: bounce rate, conversions, session length, revenue, and any other metric you care about and measure. Gain immediate understanding of the correlation between load time and availability and your business.
Calculate potential gains (and losses) caused by performance changes
SOASTA DataScience lets you use your own data to generate on-the-fly "what-if" projections of estimated impacts of performance changes on your business.
SOASTA DataScience performs Conversion Impact Scoring and Activity Impact Scoring to determine which page groups on your site are most affected by performance changes.
A single second of improvement to your site’s median page load times can increase your conversion rate by up to 2%. But visitor tolerance for page slowness is highly dependent on what type of page they’re on. You need to know which pages to focus your front-end optimization efforts on for maximum ROI.
Identify the performance defects that hurt your business the most
SOASTA diagnostics analyzes every page on your site to sniff out all performance rule violations. Waterfall graphs of each page identify and pinpoint specific problems.
Using your Conversion Impact Score and/or Activity Impact Score, you can generate a punchlist of performance issues and rank fixes in order of their impact on your business.
Use your newfound performance intelligence to build better tests
With your deeper understanding of your users' behavior, you can build better performance and load tests with SOASTA CloudTest.
The SOASTA Digital Performance Management platform helps you grow your site speed, uptime, user satisfaction, and revenue. What’s not to love?
SOASTA is the world’s largest testing and monitoring platform.
Years of Cloud Innovation
User Experiences Monitored & Measured
53 of the Top 100 Internet Retailers
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6 of the Forbes Top 10 Media Companies
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7 of the Forbes Top 10 Tech Companies
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Awarded in Cloud, Mobile, & Analytics Innovations
Talk to a Performance Expert
Want to get insights you can use to measurably help your digital retail business? Contact us at firstname.lastname@example.org.
Interested in seeing how SOASTA Digital Performance Management works?Request a Demo