Media sites face unique performance challenges
Making web pages fast and available is hard for any site owner. It’s even harder for owners of media sites. Here’s why:
Page bloat. Among leading media sites, 5 MB pages — each containing hundreds of resources — have become the norm.
Third-party scripts — especially ads. It’s not uncommon to see pages containing scripts hosted on up to a hundred different servers. Each of these scripts represents a potential point of failure for the entire page. And these scripts are why ad blocking costs publishers nearly $22 billion collectively every year.
Rich/streaming media Audiences demand videos, high-resolution images, and interactive content, all of which can wreak havoc on performance.
Mobile, global audiences. Serving fast pages to a worldwide audience is difficult enough. Compound this with the number of media consumers using mobile as their primary platform.
Ignoring performance issues hurts your business.
In a four-week study, The Financial Times found that making pages just one second slower decreased user engagement by 4.9%. Worse, engagement continued to decrease over time. Looking at a segment of traffic that experienced a 3-second slowdown, engagement deteriorated by an additional 10% over the course of the study.
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Performance risks in programmatic advertising schemes
How do you address the performance impact of programmatic advertising, such as header bidding solutions, to ensure that they are working as planned and driving incremental revenue? SOASTA enables the largest media properties in the world to evaluate the relationship between performance and revenue in an efficient, meaningful way:
Performance validation. SOASTA enables your performance team to work closely with your ad operations team early in the evaluation process ensuring that any increases in revenue don’t negatively impact page performance indicators such as page views or session length — the lifeblood of any media site.
Evaluation timeline. By timing the performance of each ad slot on every pageview, SOASTA clients are able to compare the impact of the new header bidder process against existing programmatic models in the lab and in production without creating a burdensome testing process.
CBS Interactive Prevents Third-Party Chaos with User Experience Data from SOASTA
Once the number one Internet destination in the world, MSN.com aimed to re-establish its leadership position with a major redesign—SOASTA provided crucial performance data.
The SOASTA Digital Performance Management (DPM) platform gives you end-to-end visibility and control over your site’s performance, helping you connect the dots between IT and business metrics.
Gather and keep 100% of your user data — forever
SOASTA mPulse monitors your users in real time to ensure your site is always available. Unlike other solutions, it collects and keeps all your user data forever. Powerful visualizations let you view the overall performance of your site by page group, geography, device type, browser, and page resource — then drill down into each segment for deeper analysis.
Understand the impact of performance on your business
SOASTA mPulse maps your user data to key performance indicators: bounce rate, conversions, session length, revenue, and any other metric you care about and measure. Gain immediate understanding of the correlation between load time and availability and your business.
Calculate potential gains (and losses) caused by performance changes
SOASTA DataScience lets you use your own data to generate on-the-fly “what-if” projections of estimated impacts of performance changes on your business.
SOASTA DataScience performs Conversion Impact Scoring and Activity Impact Scoring to determine which page groups on your site are most affected by performance changes.
A single second of improvement to your site’s median page load times can increase your conversion rate by up to 2%. But visitor tolerance for page slowness is highly dependent on what type of page they’re on. You need to know which pages to focus your front-end optimization efforts on for maximum ROI.
Identify the performance defects that hurt your business the most
SOASTA diagnostics analyzes every page on your site to sniff out all performance rule violations. Waterfall graphs of each page identify and pinpoint specific problems.
Using your Conversion Impact Score and/or Activity Impact Score, you can generate a punchlist of performance issues and rank fixes in order of their impact on your business.
Use your newfound performance intelligence to build better tests
With your deeper understanding of your users’ behavior, you can build better performance and load tests with SOASTA CloudTest.
The SOASTA Digital Performance Management platform helps you grow your site speed, uptime, user satisfaction, and revenue. What’s not to love?
SOASTA is the world’s largest testing and monitoring platform.
Years of Cloud Innovation
User Experiences Monitored & Measured
53 of the Top 100 Internet Retailers
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6 of the Forbes Top 10 Media Companies
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7 of the Forbes Top 10 Tech Companies
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Awarded in Cloud, Mobile, & Analytics Innovations
Talk to a Performance Expert
Want to get insights you can use to measurably help your digital retail business? Contact us at email@example.com.
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