The majority of user response time is spent on the front end.
That’s where you’ll realize the biggest performance gains for your front-end performance optimization efforts. Start improving front-end performance by:
The only way to successfully implement these strategies is to continuously monitor, measure, and analyze front-end performance. Real user measurement (RUM) provides the insight you need to deliver the best possible user experience. Not only will you get complete real-time visibility into the user behavior on your site, but you can correlate front-end performance changes with business metrics like bounce rate and conversions.
Keep reading to learn how real user measurement can give you the insight you need to deliver the best possible user experience to your visitors.
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Backcountry.com is an online retailer of premium outdoor gear, carrying more than 1,000 brands in backpacking, camping, cycling, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing, and adventure travel. Online performance is core to Backcountry’s business success. To realize its vision of providing the best outdoor gear – and to be the best at doing it – Backcountry sought actionable intelligence to produce better customer experiences. It used mPulse to better understand real user experiences, and tie those experiences back to business metrics.
The SOASTA Digital Performance Management (DPM) platform gives you end-to-end visibility and control over your website’s performance, helping you connect the dots between IT and business metrics.
Gather and keep 100% of your user data — forever.
SOASTA mPulse monitors your users in real time to ensure your site is always available. Unlike other solutions, it collects and keeps all your user data forever. Powerful visualizations let you view the overall performance of your site by page group, geography, device type, browser, and page resource — then drill down into each segment for deeper analysis.
Understand the impact of performance on your business.
SOASTA mPulse maps your user data to key performance indicators: bounce rate, conversions, session length, revenue, and any other metric you care about and measure. Gain immediate understanding of the correlation between load time and availability and your business.
Calculate potential gains (and losses) caused by performance changes.
SOASTA DataScience lets you use your own data to generate on-the-fly “what-if” projections of estimated impacts of performance changes on your business.
SOASTA DataScience performs Conversion Impact Scoring and Activity Impact Scoring to determine which page groups on your site are most affected by performance changes.
A single second of improvement to your site’s median page load times can increase your conversion rate by up to 2%. But visitor tolerance for page slowdowns is highly dependent on what type of page they’re on. You need to know which pages to focus your front-end optimization efforts on for maximum ROI.
Identify the performance defects that hurt your business the most.
SOASTA diagnostics analyzes every page on your site to sniff out all performance rule violations. Waterfall graphs of each page identify and pinpoint specific problems.
Using your Conversion Impact Score and/or Activity Impact Score, you can generate a punchlist of performance issues and rank fixes in order of their impact on your business.
Use your newfound performance intelligence to build better tests.
With your deeper understanding of your users’ behavior, you can build better performance and load tests with SOASTA CloudTest.
The SOASTA Digital Performance Management platform helps you grow your site speed, uptime, user satisfaction, and revenue. What’s not to love?
Continuously measure, test and optimize with SOASTA.
Built on industry-leading performance analytics, SOASTA offers a complete Digital Performance Management Platform that allows you to continuously measure, test and optimize your web and mobile applications.
mPulse powered by DataScience
mPulse, with DataScience, delivers real time user monitoring (RUM) data about real user experiences on your site so you can build more accurate tests.
DataScience finds answers from millions or billions of data points. Analyze ALL your data with advanced data science to answer your most critical digital performance questions.
Rigor Optimization provides prescriptive recommendations given performance data.
SOASTA is the world’s largest testing and monitoring platform.
Years of Cloud Innovation
User Experiences Monitored & Measured
53 of the Top 100 Internet Retailers
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6 of the Forbes Top 10 Media Companies
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7 of the Forbes Top 10 Tech Companies
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Awarded in Cloud, Mobile, & Analytics Innovations
Talk to a Performance Expert
Want to get insights you can use to measurably help your digital retail business? Contact us at firstname.lastname@example.org.
Interested in seeing how SOASTA Digital Performance Management works?Request a Demo