Sky Selects SOASTA to Deliver Quality User Experiences for Digital On Demand Media Platforms
London, UK, 8th October 2014 – SOASTA, the leader in cloud and mobile testing, today announced that Sky has signed a multi-year order that will see the broadcaster deploy SOASTA’s CloudTest platform as part of its plans to continue to enhance its range of on-demand and other products and services.
Under the deal, the broadcaster will replace their existing testing technology with SOASTA’s flexible, scalable cloud-based testing platform that delivers greater performance and scale. The effect will be to enable Sky to conduct more in-depth testing more often and with greater confidence against demanding timeframes.
The demand for Sky’s internet TV services, such as Sky Go and Now TV, has exploded in recent years and continues to grow. For customers, it offers a greater choice in the way they access and view programmes and services. For Sky, it raises the bar in terms of service delivery given the multiple viewing platforms that customers may choose, whether that is smartphones, tablets, or online. The nature of on-demand services requires a more adaptive, intuitive testing regime and moving to SOASTA’s cloud-based platform delivers a precise and rapid testing environment.
“Customer experience lies at the heart of what we do. Believe in Better – embodies our belief that there is always a better way to do something. If we are to deliver the experience our customers rightly expect from us, we have to ensure we can handle traffic from hundreds of thousands of concurrent users. Deploying SOASTA’s CloudTest puts us on the front foot and gives us the ability to plan and test with confidence,” said Sam Murray, head of test (Strategic IP), Sky.
“Sky is typical of broadcasters that are adapting to a change in the way entertainment services are consumed by end users. On-demand is proving hugely popular as consumers use smartphones and other mobile devices to access films or sports programmes from any location. These changes need to be incorporated into the testing fabric to ensure quality user experiences every time. Put simply, delivering on-demand services requires a testing regime that can scale, adapt and accommodate quickly and efficiently. Sky’s decision to adopt our cloud-based testing platform creates a whole new set of capabilities for the broadcaster. At a stroke, Sky can undertake continuous testing and analysis for their Sky Go and NOW TV platforms using different scenarios and fine-tune their digital delivery platform.” added Tim Bisley, VP and MD Europe, SOASTA.
SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos, Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.
SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.
Sky is the UK and Ireland’s leading home entertainment and communications company. Around 40% of all homes have a direct relationship with Sky through its range of TV, broadband and home telephony services.
Sky is the UK’s biggest investor in television content, investing more than £2.6 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News. Around two-thirds of Sky’s content spend is invested in the UK. More than 30 million people watch Sky content each week. Alongside its commitment to offering customers a greater choice of high-quality content, Sky is a leading innovator. Customers enjoy total control and flexibility over their favourite TV through Sky+, watch TV on the move through Sky Go, and enjoy the best quality TV experience at home through High Definition and 3D.
Sky distributes its content broadly over several platforms, including satellite, cable, IPTV, mobile and WiFi. NOW TV, Sky’s second consumer brand, builds on the company’s leadership in Internet TV. Sky is also the UK’s fastest-growing home communications company and favourite ‘triple-play’ provider of TV, broadband and home phone. Sky believes in making a wider contribution to the communities in which it operates by taking positive action on the environment, supporting grassroots sports and increasing access to, and participation in, the arts. Sky employs 24,000 people, has annual revenues of £7.2 billion and is estimated to support a £5.9 billion contribution to UK GDP. Sky is listed on the London Stock Exchange (BSY).
+44 (0)207 194 8101
+44 (0)7813 564099