mPulse ® + Google Analytics

Eliminate blindspots and unknowns in your Digital Performance Management with these complementary solutions.



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How SOASTA mPulse complements Google Analytics

As almost all of our mPulse customers also utilize Google Analytics, we want to illustrate how the solutions complement each other. SOASTA mPulse provides the industry’s deepest focus* on how site speed and performance impact conversion, user experience, and revenue. Google Analytics is the leader in digital marketing analytics, and enables users to understand the effectiveness of SEO, advertising, and marketing spend. Understanding the complementary nature of both solutions enables our users to eliminate blind spots in both digital performance, and digital marketing.

What Data SOASTA Collects vs What Data Google Collects

SOASTA mPulse
Both
Google
 
 

User Experience

3rd Party SLA Compliance
3rd Party Ad Impact
Data Science
Prerender States
Page Structure
Visibility State
XHR Details
Bandwidth Details
Latency Details
Resource Timing Data
Custom Timers
Predictive Analytics
Business KPIs
User Timing Data
Site Speed

Session

Bandwidth
Referrer URL
Next URL
Mobile Connection Details

Time
Bounces
Page Tracking
Session Duration
Crashes / Screen

Geography

Zip Code
Continent
Country
Region
City
ISP

Client

Platform
Device
Operating System
App Tracking

SEO/Marketing

3rd party Ad Service Compliance
Traffic Sources
Adwords / AdSense
Ad Exchange
Double Click Campaign Manager
Social Activities
Audience
Content Experiments
Channel Grouping
Event Tracking
Social Interactions
Internal Search
Goal Conversion
eCommerce Funnels
Related Products

Interested in learning how a combined approach works for 44 of the top 100 Internet retailers?

“We were re-launching MSN on a completely new stack built on Azure to 55 countries. We went live, with SOASTA mPulse being one of our main data signals to understand performance. We use mPulse to drive action — driving improvements to meet our set targets, and investigating problems when user load times go backwards.”

Paul Roy
Principal Dev Manager, Performance and Reliability
Microsoft


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