The Performance Beacon

The web performance, analytics, and optimization blog

Why Lowe’s is About the Project, Not the Purchase




How Lowe’s works to hardwire its employees into the digital landscape, delivering positive omnichannel experiences to its customers.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA