The Performance Beacon

The web performance, analytics, and optimization blog

Why Brutalism Boosts Conversions

Believe it or not, while brutalism certainly won’t win any aesthetic accolades any time soon, its ultra-minimalist design choices actually can prove beneficial to raising conversion rates.

Amy Vosters

About the Author

Amy Vosters

Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA