The Performance Beacon

The web performance, analytics, and optimization blog

Website Performance — Where Seconds Turn Into Millions




Site performance isn’t always the sexiest aspect of the customer experience. But Ann Ruckstuhl, SOASTA CMO, drops some numbers that are bound to get your attention, as she tells us why seconds mean dollars when it comes to website performance — big bucks, in fact — in the digital world.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA