“Leading brands will finally quantify user experience by measuring, not sampling, real user interactions with their websites and mobile applications,” Ann Sung Ruckstuhl, CMO of SOASTA, said. According to her, brands will be able to detect bad user experiences happening in real time, making it possible to remediate, test and verify fixes to minimize impact on customer satisfaction and revenue.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.