The Performance Beacon

The web performance, analytics, and optimization blog

Two Seconds or You’re Toast in Back-To-School Rush




New data has shown that just two seconds on a smartphone makes all the difference for retailers marketing back-to-school products. Consumers will wait just two seconds for an online store app to work and if it is too slow or jams then they’ll move on.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA