MOBILE: “Third-party resources – particularly on mobile. The numbers from a recent Google study tell the story: more than half of all page views across the Internet take place on mobile devices, yet the average load time for a page via 3G is 19 seconds. Almost half of all server requests come third-party calls, such as ads, and measuring and managing the performance of these calls is crucial. Comparing faster sites (which loaded in 5s) with slower sites (19s), the faster sites had average session lengths that were 70% longer, bounce rates that were 35% lower, and earned almost double the revenue.” – Tammy Everts | Senior Researcher & Evangelist, SOASTA
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.