The survey, conducted by SOASTA, found that 79 percent of consumers considered ease of navigation among the most important attributes for a website, followed by speed at 73 percent and reliability at 68 percent. In fact, the top seven responses all related to functionality and ease-of-use.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.