The Performance Beacon

The web performance, analytics, and optimization blog

The Thing That’s More Important Than Personalized Content




The survey, conducted by SOASTA, found that 79 percent of consumers considered ease of navigation among the most important attributes for a website, followed by speed at 73 percent and reliability at 68 percent. In fact, the top seven responses all related to functionality and ease-of-use.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA