The Performance Beacon

The web performance, analytics, and optimization blog

The Force is Online

Using its Consumer Performance Index (CPI), SOASTA also tested the performance of websites where fans would most likely watch previews before seeing the movie itself and found that all popular online movie trailer sites out-perform the official Star Wars website.

Amy Vosters

About the Author

Amy Vosters

Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA