SOASTA commissioned the Super Bowl Second Screen Study to raise awareness around the peak traffic and high download rates expected during the U.S.’s most watched sporting event of the year. According to the new research, nearly half of Americans say that online performance during the Super Bowl matters to them, and 46 percent of Americans say that a poorly performing website or app is worse than watching their favorite team perform poorly during the Super Bowl.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.