Super Bowl 50 is translating to big business. Sales of Super Bowl-bound Carolina Panthers and Denver Broncos products have more than doubled since last week, with product views for those teams up 60% week over week. A recent report from digital performance technology vendor SOASTA. shows that 48% of Americans say that online performance during the Super Bowl matters to them.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.