The Performance Beacon

The web performance, analytics, and optimization blog

Super Bowl Means Super Business for Some Online Retailers

Super Bowl 50 is translating to big business. Sales of  Super Bowl-bound Carolina Panthers and Denver Broncos products have more than doubled since last week, with product views for those teams up 60% week over week. A recent report from digital performance technology vendor SOASTA. shows that 48% of Americans say that online performance during the Super Bowl matters to them.

Amy Vosters

About the Author

Amy Vosters

Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA