As the Super Bowl approaches, an equally epic game is taking place in cyberspace. The Super Bowl is the “moment of truth” for the NFL, sports media, advertisers, restaurants (especially pizza joints), food delivery services and gambling sites. They have to be ready in order to capitalize on unpredictably “spiky” traffic and the transactions before, during and, for some, after the game.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.