According to SOASTA’s Third-Party Analytics Study, 85 percent of users are annoyed by third-party app features like advertising, news, videos or tracking. In addition, 75 percent said they would rather do something unpleasant than deal with these features, and 42 percent said these features slowed down performance and obstructed screens.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.