The question isn't whether to invest in mobile, but to what extent. Here's how marketers can make the case for greater investment in mobile optimization.
Giving developers a new way to understand what real users are doing when they use an app, providing new ideas on how to optimize or change behavior.
In a world filled with too much information, Tom Lounibos, SOASTA CEO, has a simple solution for those looking to make a digital transformation: practice.
Recent research of 10+ billion online retail user experiences, looking at performance metrics from IT, business, and user experience perspectives.
Smartphones now account for a quarter of online retail sales. But the mobile shopping experience remains far from optimal — and users are impatient.