The Performance Beacon

The web performance, analytics, and optimization blog

How to Master the ‘2-Second Rule’




Ideal load time for peak conversions? 2.4 seconds. Delay of just one second? Typically results in an 8 percent increase in bounce rate.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA