The Performance Beacon

The web performance, analytics, and optimization blog

How Super Bowl 50 Will Feed Our Super Appetite…For Data

The Super Bowl is a lot of things to a lot of people. It’s the championship game for the National Football League, a showcase for clever ads from Madison Avenue, and for the rest of us, an excuse to splurge on food and drink. But the game is also a big test for the IT professionals tasked with keeping up with ever-increasing demands for data.

Amy Vosters

About the Author

Amy Vosters

Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA