The Performance Beacon

The web performance, analytics, and optimization blog

How CMOs Can Monetize With Real-Time Integrated Data

Ann Ruckstuhl, SOASTA CMO, describes the inefficiency and frustration of toggling between various martech applications for different parts of the marketing mix, and highlights the need for CMOs to have their own enterprise marketing ‘starship’ that coordinates the performance metrics from a half dozen or more different data sources, in real time. She offers her prioritization of the three key aspects of a good marketing information system.

Amy Vosters

About the Author

Amy Vosters

Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA