The Performance Beacon

The web performance, analytics, and optimization blog

Happy Holidays for Amazon as Ecommerce the Winner on Black Friday

Shoppers didn’t wait until Cyber Monday to open their wallets – they began shopping on Thanksgiving and Black Friday, where Amazon was the biggest winner.

Amy Vosters

About the Author

Amy Vosters

Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA