AMP preaches faster load times and lower data usage than non-AMP pages. The project cites research from SOASTA — a technology company that provides services to test websites and web applications — that shows bounce rates go as high as 58 percent for web pages that take nearly 10 seconds to load.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.