The Performance Beacon

The web performance, analytics, and optimization blog

Google to Rollout Improved Advertisement Rendering System




Through collaboration with SOASTA research, Google has integrated a machine learning algorithm that is designed to prioritize data transmissions in order to display the most relevant content first. Initial research has shown that complex pages taking over 6.9 seconds to load significantly increase the bounce rate, negatively impacting conversions.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA