Publishers have a split second to deliver the most relevant and highest-paying ads. Research from SOASTA shows that if the ad takes an extra one second to load on mobile can result in a 58% higher bounce rates.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.