The Performance Beacon

The web performance, analytics, and optimization blog

Google Tests Exchange Bidding in DoubleClick For Publishers, With Eye on Mobile

Publishers have a split second to deliver the most relevant and highest-paying ads. Research from SOASTA shows that if the ad takes an extra one second to load on mobile can result in a 58% higher bounce rates.

Amy Vosters

About the Author

Amy Vosters

Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA