The Performance Beacon

The web performance, analytics, and optimization blog

Google Launches Faster Ad Tools for Websites as Research Reveals Page Complexity Kills Mobile Advertising

Google has released results from a research project that could feed into its Accelerated Mobile Pages (AMP), an innovation which it hopes will revolutionize advertising on mobile devices.

Partnering with SOASTA, engineers Daniel An and Pat Meenan from Google described in a blog called Think With Google how they used machine learning to develop models that would predict conversions and bounce rates for given websites.

Amy Vosters

About the Author

Amy Vosters

Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA