The Performance Beacon

The web performance, analytics, and optimization blog

Forget Black Friday – Peak is Year Round




Whether it’s a planned event or flash sale, retailers have to ensure their digital platforms are available, scalable and reliable, not only for Black Friday, but year round.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA