The Performance Beacon

The web performance, analytics, and optimization blog

Expect Customers to Only Wait 2 Seconds on Your Website During Holidays




New research on ideal load times for peak conversions, how fast shoppers expect a site to load before they bounce, and what digital downtime actually costs.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA