There’s a widely held belief that the only people who need to care about conversions are people in sales and business development. Wrong. Conversions are the lifeblood of your business. If you touch your company’s website in any way—be it design, marketing, or development—then your actions have an impact on conversions. You need to understand what that impact is.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.