The Performance Beacon

The web performance, analytics, and optimization blog

Content Marketing: Downtime Is Golden Time




As important as it is to avoid wasting their time with inferior content, it’s equally as important to make certain that your content loads in three seconds or less. If not, you’ve missed your opportunity. In fact, peak performance is a 2.4-second load time, per SOASTA.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA