CMOs have lots of technology but little insights through data. Ann Ruckstuhl, CMO at SOASTA explains how to combine “art and science” to build a Star Trek-style command bridge, showing insights that mean revenue.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.