The Performance Beacon

The web performance, analytics, and optimization blog

Building Your Own ‘Starship Enterprise’ to Monitor and Manage Digital Marketing Performance




CMOs have lots of technology but little insights through data. Ann Ruckstuhl, CMO at SOASTA explains how to combine “art and science” to build a Star Trek-style command bridge, showing insights that mean revenue.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA