The Performance Beacon

The web performance, analytics, and optimization blog

Back to School: 2 Seconds Will Make or Break Mobile Retailers




SOASTA conducted a year over year comparison study of digital back to school traffic, discovering that in 2014, just over 60 percent of total traffic came from desktop users, while around 33 percent came from smartphones.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA