The Performance Beacon

The web performance, analytics, and optimization blog

Ad Roundup: Platforms Simplify Data, Ecommerce




In today’s advertising roundup, this platform release should put brands and merchants in better control of their data as well as their merchant solutions: SOASTA has added new analytics to their platform of services. The new options include Session Path Analysis, Predictive Analytics, Third Party Analytics, and Conversion and Activity Impact scores. the new tools should help brands better understand third party data.


Amy Vosters

About the Author

Amy Vosters


Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA