In 2016 we’re going to see business owners embrace mobile performance measurement and harness the power of their user data to develop better mobile experiences. With the latest real user monitoring tools, business owners will understand how mobile users are interacting with their sites and mobile apps across a huge swath of metrics: bounce rate, session length, conversion rate, location, network connection, operating system, ISP, and more.
About the Author
Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.