The Performance Beacon

The web performance, analytics, and optimization blog

2015 Holiday Shoppers Demand High-Performing Websites

According to SOASTA’s survey, website performance will strongly influence how Americans do their online holiday shopping. In fact, 70 percent of Americans’ browsing and online shopping habits would be influenced by website performance grades, including how and where they would do their online holiday shopping.

Amy Vosters

About the Author

Amy Vosters

Amy is the Marketing Manager at SOASTA, where she specializes in content marketing, growth-hacking, wordsmithing, and go to market strategies. She is fascinated with the correlation between web performance, neuroscience, and how this translates into success for modern digital businesses.

Follow @AmyatSOASTA