Trinity Mirror Group Digs into Digital Performance with SOASTA

Challenge

  • Understand user experience in fiercely competitive media market
  • Collect and examine real data about online properties
  • Determine success of website improvements and promotions

Solution

  • mPulse

Result

  • Saw impact of new code releases across single and multiple sites
  • Obtained correlation metrics on the advertising-driven parts of the sites
  • Customized mPulse dashboards to make data available and applicable
  • Read press release

Neil McIntyre Director of Engineering, Digital Trinity Mirror Group

"With mPulse, we can now establish a baseline for our group sites and build from a position of strength and certainty."

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