For more than 40 years, Discount Dance Supply has been delivering the largest selection of name brand products at the lowest prices via its six retail stores, catalog, and online shopping site, www. The company worked with SOASTA to implement a real user measurement (RUM) solution for a better understanding of the online customer experience and how to fine-tune this to increase sales.


  • Needed more than a snapshot to uncover inefficiencies
  • Ad hoc monitoring, metrics without real comprehensive data
  • Lean IT team


  • mPulse


  • Established 500 ms page load speed improvement target
  • Tracked performance over time
  • Configured RUM dashboard to meet the needs of the business
  • Identified and fixed poor user experience caused by third party
  • Eliminated intermittent home page slowdowns with traffic spikes
  • Read case study

John Miller CTO Discount Dance Supply

"I would definitely recommend mPulse. It gives you a true view of what your consumer is experiencing, so you can constantly improve what you’re working on."

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