Deckers Makes Strides in Online Performance Management with Real User Data from SOASTA


  • No data to prove performance
  • Legacy systems made it difficult to gain insights
  • Wanted to operate autonomously


  • mPulse Real User Monitoring
  • Rigor Synthetic Monitoring


  • Improved time-to-interactive across all properties by 33%
  • Reduced third-party pixels from 35 to 25
  • Created consistent reporting across the organization
  • Gained control over performance goals and budget
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Nicolas Smotek Digital Technology Manager Deckers Brands (UGG, Teva, Sanuk)

"This data-driven approach made it simple for me to allow management to make decisions on where to invest time and money to improve the site."

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