Backcountry realized how important online performance was to the business, so it sought further actionable intelligence to better customer experiences.


  • grew at an astonishing rate for its first 15 years, and it soon became one of a very few profitable e-tailers at the time
  • With this demand came the need for insight into the increased number of users the site was seeing


  • mPulse


  • SOASTA's Real User Monitoring (RUM) solution mPulse was implemented to map real user experiences directly to business metrics

Charanjeet Singh CTO

"mPulse has enhanced our business by providing us with actionable data to see the real user impact on our business. Our users are the driving force of our business, and by better understanding them, we can provide the best possible service to keep them coming back."

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