Backcountry realized how important online performance was to the business, so it sought further actionable intelligence to better customer experiences.
Charanjeet Singh CTO Backcountry.com
"mPulse has enhanced our business by providing us with actionable data to see the real user impact on our business. Our users are the driving force of our business, and by better understanding them, we can provide the best possible service to keep them coming back."
How do we maintain customer service and satisfaction standards with growing traffic to our various sites?