I’m beyond thrilled to announce that, not only am I (finally!) working on a book that ties together all the research I’ve spent years corralling — about the intersection of web performance, user experience, and business metrics — but a preview version of the book is now available for free download.
When the folks at O’Reilly and I started chatting about this book a year ago, it seemed like a no-brainer. There’s always been a lot of interest in this subject area, and to the best of anyone’s knowledge, it’s never been published in a single easy-to-use resource. And I knew there was definitely no shortage of great material to pull from, thanks to the incredible efforts and generosity of so many people in the performance community who’ve shared their own stories and data.
What’s in it?
The hardest part — no surprise here — was finding the time to write. But it happened somehow, and now I’m excited to begin to share the results with you. This preview edition is a sneak peek at a couple of chapters from the beginning of the book — chapters that focus on the psychology of user expectations, as well as the impact of meeting (or not meeting) those expectations. I’m nuts about case studies, so I’ve stuffed as many as possible in here. You may recognize a few of them, but I’ve also included many that may be brand new to you. (You can expect to see even more in the final edition.)
Who is it for?
My goal in writing this book is to arm people with the material they need in order to make a data-driven case for investing in performance. There are a lot of performance converts out there, but as you may already know to your chagrin, there are enormous masses of the unconverted. If your job is to create more performance converts, I want this book to help you. Likewise, if you’re just getting started with performance, I hope this acts as something of a primer for you.
HUGE gratitude to my O’Reilly editor, Brian Anderson, who is awesome. And many thanks to SOASTA for sponsoring this sneak preview, thereby helping put it in your hands for free!
Note that this free edition is only available until November 4th. And also note that everyone who downloads the ebook will be entered in a draw to win a copy of the final edition when it comes out in 2016.
DOWNLOAD: Time Is Money: The Business Value of Web Performance (only until November 4th)
About the Author
Tammy has spent the past two decades obsessed with the many factors that go into creating the best possible user experience. As senior researcher and evangelist at SOASTA, she explores the intersection between web performance, UX, and business metrics. Tammy is a frequent speaker at events including IRCE, Shop.org Summit, Velocity, and Smashing Conference. She is the author of 'Time Is Money: The Business Value of Web Performance' (O'Reilly, 2016).